24 years building businesses.
One ecosystem to run them all.

Travis Roque Soto is a serial entrepreneur, business strategist, and technology executive with over 24 years of experience building and operating companies across hospitality, real estate, government affairs, and organizational psychology. Known for his ability to identify market gaps and build systems that scale, he has founded, co-founded, and advised a diverse portfolio of ventures spanning multiple industries and continents.

His career began in hospitality, where he spent more than a decade building bars, restaurants, and entertainment venues across multiple markets — earning a reputation for high-volume, operationally efficient concepts that delivered strong financial performance and loyal customer bases.

Alongside hospitality, Travis built a parallel career in real estate development — acquiring, repositioning, and developing commercial and mixed-use properties. His ability to identify undervalued assets and execute development strategies that created tangible community and commercial value became a defining characteristic of his approach to business.

He also dedicated years to government affairs and public policy, working at the intersection of business and civic leadership — navigating regulatory environments, building relationships with elected officials, and advocating for policies that supported economic development and entrepreneurship.

Throughout, a deep interest in human behavior and organizational dynamics shaped how he led teams, designed systems, and built cultures capable of sustaining high performance. Today, that cross-industry experience converges into his most ambitious project yet: the Aqurion Holdings ecosystem.